More than an agency, we are a curated collective of event specialists creating exceptional events, shaped by exceptional people.
A collective of Curators.
At Yellow Cactus, our concepts are designed to provoke a personal and emotive experience. With over 20 years of industry expertise, we craft events through thoughtfully curated content, distinctive styling, bespoke programming and out of the box brand narrative.
Our unconventional think tank of creatives and producers, brings together the right minds for every project, offering a fresh perspective to the culture of events and the role they play in bringing people, brands and communities together.
Our Services
Creative Concepts & Storytelling
Transforming ideas into compelling event concepts, pitch presentations, guest journeys and brand narratives that create meaningful and memorable experiences.
Event Production & Management
End-to-end planning, logistics, budgeting, supplier management and flawless on-site delivery.
Styling & Experience Design
Bespoke styling, spatial design, décor, florals and immersive environments that bring every concept to life.
Technical Production & Live Experiences
Staging, AV, lighting, show calling, content playback, entertainment and live event execution.
Content & Programming
Speaker sourcing, agenda development, entertainment programming and content curation designed to engage audiences and support the objectives of each event.
Guest Experience Management
Registration, VIP management, hospitality and guest journey planning, ensuring every touchpoint is carefully considered.
Our Clients
Built around each brief, our agile model allows us to assemble the perfect team for every project. We believe exceptional events are shaped by exceptional people. By drawing on a trusted network of industry experts, we create bespoke teams tailored to every challenge, delivering experiences with creativity, precision and impact.
Our Team
Abbey Marsh, Founder
With an Honours’ degree in Event Management, Abbey has worked in the industry for 20+ years, running international events for a variety of global brands including Rolls-Royce, Facebook and Apple. Abbey contributes her experience in luxury brand and high-profile, experiential, charity and government events working on prestigious events such as the Sir Bani Yas Forum and the Sheikh Zayed Book Awards.
Known for her attention to detail and organisational skills, Abbey has managed projects from concept to completion across the globe. Delivering in the UK, UAE, Singapore, Milan, Ibiza, Cannes and Monaco all formed the foundations of her portfolio where she added her input on all creative proposals, team management, logistics and large budgets.
Abbey personifies commitment and focus generated out of a genuine passion for the events industry and all the challenges that come with being in its fold. It is this drive that makes her strength and capability instantly recognisable both by clients and colleagues.
Hannah Saunders, Head of Creative
Hannah is a passionate and imaginative Producer and content creator. She has 12 years experience creating meaningful brand experiences and managing live immersive events for global brands including Nike, Heineken and Glastonbury Festival. She has international industry experience and expertise in the luxury, travel, consumer goods, technology and startup sectors. She is able to successfully manage projects from inception to implementation across B2B and B2C, and has fluently delivered in markets including Brazil, Holland, Singapore, Japan, Mexico, France and UK.
Her versatility and broad marketing experience brings a unique 360 approach to each project, transforming moments and physical experiences into digital stories. She explores what people want from businesses and use humanistic messaging to bring people into lasting relationships with brands.
Hannah is an integral member of our dynamic team, managing simultaneous projects, developing highly creative events and marketing campaigns.
James Raffoul, Technical & Production Director
Based in the UAE since 2007, James has led major government summits, large-scale congresses, and high-profile gala events across the Gulf region, combining strategic production insight with flawless on-site execution. He has delivered production direction for esteemed conferences such as the ICA Congress and the World Governments Summit.
With over 20 years of global experience, James combines strategic technical design, show-calling and execution across staging, lighting, AV and content playback to deliver seamless large-scale assembly experiences. He has led multidisciplinary teams across the UAE, KSA, Europe, North America, Asia and Africa, partnering with government entities, international organisations and global brands to deliver complex, high-profile events with precision and impact.
Nadeen Crowe, Project Director
Nadeen is an international project director with over 13+ years of international experience in the event industry across the UAE, GCC and UK. Her experience spans festivals, gala dinners, conferences, product launches, fashion shows and large-scale brand experiences for corporate, luxury and automotive.
Nadeen has worked for government entities, Royal Families and top brands such as HSBC, Google, Cartier, Samsung and Land Rover. Some of her experience highlights include working on the World Games Special Olympics 2019, COP28 and record breaking mass sporting events like Dubai Run.